100 Acres
AJA Botanicals
Beautifully Unique
GinGingers
Happier Beauty
Laro London
Lou Bees
Lyonsleaf
Manava Collection
Physis Nutrition
Quiet Blue
Samadhi Skincare
Skin & Tonic
Sukha Oils
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Our Philosophy

We exist to empower conscious consumers by connecting them with safe, non-toxic products they can trust, all in one place.

Sustainable Apparel

Sustainable Apparel

Body Rituals

Body Rituals

Pure Home Care

Pure Home Care

Natural Home Fragrances

Natural Home Fragrances

Home Living Essentials

Home Living Essentials

Natural Oral Care

Natural Oral Care

Skin Care

Skin Care

Mind & Body Support

Mind & Body Support

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"Where pioneering ethical brands connect with people who care."

– Jodie Kidd

In Purity We Trust

Our Partners

We’re on a mission to create what does not yet exist...

A true one-stop destination for elevated, sustainable living. At Power of Purity, we bring together the very best in clean beauty, wellness, home care, nutrition, supplements, ethical fashion, and more. Every brand featured on our platform is hand-selected for its integrity, efficacy, and alignment with our core values: sustainability, transparency, and care for both people and planet.

Welcome to Power of Purity

Founded by Jodie Kidd, our mission is to connect conscious consumers with trusted, high-integrity brands they can believe in. Born from a shared commitment to finding truly ethical, non-toxic, and eco-friendly products, we saw the need for a curated marketplace that celebrates brands built on honesty, quality, and sustainability.

Why?

For people. For children. For the planet. For the future.

Are you a brand creating products that align with conscious living?

We’d love to feature you. By joining our marketplace, you’ll become part of a community that values intentional choices and sustainable impact.

Together, we’re building more than a marketplace - we’re fuelling a movement where conscious decisions lay the foundation for a healthier world.

Join us from the beginning and help shape the Power of Purity.

Read more about us here

Partner With Power of Purity

Fill out the form to connect with us