100 Acres
AJA Botanicals
Beautifully Unique
GinGingers
Happier Beauty
Laro London
Lou Bees
Lyonsleaf
Manava Collection
Physis Nutrition
Quiet Blue
Samadhi Skincare
Skin & Tonic
Sukha Oils
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Our Philosophy

We exist to empower conscious consumers by connecting them with safe, non-toxic products they can trust, all in one place.

Discover More

Formulas We Believe In

Trusted. Tested. Stocked.

Into The Mystic Single Wick Candle - White Into The Mystic Single Wick Candle - White
£53.00
£53.00
Luxury Clay Face Mask Luxury Clay Face Mask
£9.00
£9.00
View product
CORFU 2.0 Lime + Basil Wellbeing Candle CORFU 2.0 Lime + Basil Wellbeing Candle
£54.00
£54.00
Unfragranced Beauty Balm Unfragranced Beauty Balm
From £2.50
From £2.50
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100 Acres Luxury Home Gift Set 100 Acres Luxury Home Gift Set
£116.00
£116.00
Sale
Calm - Mood Mist Calm - Mood Mist
£10.20
£20.40 £10.20
Nature Lover Hoodie Nature Lover Hoodie
£110.00
£110.00
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Apple Cider Vinegar Gel Apple Cider Vinegar Gel
£22.99
£22.99
Kitchen Trio William Morris Strawberry Thief Kitchen Trio William Morris Strawberry Thief
£19.99
£19.99
Rehydrate – Nourishing For Sensitive Skin, Body Massage Oil Rehydrate – Nourishing For Sensitive Skin, Body Massage Oil
From £15.00
From £15.00
View product
TRI-DOSHA - Cleansing Facial Oil with Lavender and Chamomile TRI-DOSHA - Cleansing Facial Oil with Lavender and Chamomile
£35.00
£35.00
Active Mouth Rinse Active Mouth Rinse
£24.99
£24.99
Happier Biodegradable Floss Happier Biodegradable Floss
£5.00
£5.00
Happier Bamboo Toothbrush Happier Bamboo Toothbrush
£4.00
£4.00
Physis Bio-Fuel Blend Prebiotic - 90 Capsules Physis Bio-Fuel Blend Prebiotic - 90 Capsules
£21.99
£21.99
Sale
Physis Trio-Probiotics for Women - 180 tablets Physis Trio-Probiotics for Women - 180 tablets
£29.99
£32.99 £29.99
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Sustainable Apparel

Sustainable Apparel

Body Rituals

Body Rituals

Pure Home Care

Pure Home Care

Natural Home Fragrances

Natural Home Fragrances

Home Living Essentials

Home Living Essentials

Natural Oral Care

Natural Oral Care

Skin Care

Skin Care

Mind & Body Support

Mind & Body Support

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"Where pioneering ethical brands connect with people who care."

– Jodie Kidd

Samadhi Skincare

Products are rooted in the wisdom of traditional Ayurvedic and herbal medicine.

Himalayan Salt Body Scrub with Petigrain & Juniper Himalayan Salt Body Scrub with Petigrain & Juniper
£35.00
£35.00
KAPHA Balancing Facial Oil - Normal to Oily Skin KAPHA Balancing Facial Oil - Normal to Oily Skin
£41.00
£41.00
KAPHA Body Oil KAPHA Body Oil
£39.00
£39.00
PITTA Calming Facial Oil - Sensitive Skin PITTA Calming Facial Oil - Sensitive Skin
£41.00
£41.00
Prana Oil - Aromatherapy Rollerball Prana Oil - Aromatherapy Rollerball
£30.00
£30.00
Skin Repair Oil Skin Repair Oil
£45.00
£45.00
TRI-DOSHA - Cleansing Facial Oil with Lavender and Chamomile TRI-DOSHA - Cleansing Facial Oil with Lavender and Chamomile
£35.00
£35.00
VATA Restorative Facial Oil - Normal to Dry Skin VATA Restorative Facial Oil - Normal to Dry Skin
£41.00
£41.00
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Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
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Himalayan Salt Body Scrub with Petigrain & Juniper

£35.00
£35.00
Tax included. Shipping calculated at checkout.

The most addictive 100% Organic way to start the day!

A super luxurious blend of Himalayan pink salt, hydrating Organic oils and energising/detoxifying Organic essential oils.

Quantity

In Stock

Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper
Himalayan Salt Body Scrub with Petigrain & Juniper

Himalayan Salt Body Scrub with Petigrain & Juniper

£35.00
£35.00
Tax included. Shipping calculated at checkout.
Quantity

In Stock

Sukha Oils

Drawing on a family history in natural care, we create clean, cruelty-free oils designed to relax, rejuvenate, and restore balance.

Repair – Strengthening Hair Oil Repair – Strengthening Hair Oil
£35.00
£35.00
Aromatherapy Roll-On Trio – Wellness Pouch Aromatherapy Roll-On Trio – Wellness Pouch
£25.00
£25.00
Wellness Heart Pouch Wellness Heart Pouch
£25.00
£25.00
Wellness Hair Repair Basket Wellness Hair Repair Basket
£50.00
£50.00
Rehydrate – Nourishing For Sensitive Skin, Body Massage Oil Rehydrate – Nourishing For Sensitive Skin, Body Massage Oil
From £15.00
From £15.00
View product
Re-use, Refill Re-use, Refill
£15.00
£15.00
View product
Birthstone Serenity Gift Set Birthstone Serenity Gift Set
£25.00
£25.00
View product
Lavender Glass Air Mister Lavender Glass Air Mister
£25.00
£25.00
Wellness Travel Bag - Wellness for Travel Wellness Travel Bag - Wellness for Travel
£90.00
£90.00
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Wellbeing Basket - Wellness for Home Wellbeing Basket - Wellness for Home
£65.00
£65.00
View product
Relax – Calming Body Massage Oil Relax – Calming Body Massage Oil
From £15.00
From £15.00
View product
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Aromatherapy Roll-On Trio – Wellness Pouch
Aromatherapy Roll-On Trio – Wellness Pouch
Aromatherapy Roll-On Trio – Wellness Pouch
Aromatherapy Roll-On Trio – Wellness Pouch
Aromatherapy Roll-On Trio – Wellness Pouch
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Aromatherapy Roll-On Trio – Wellness Pouch

£25.00
£25.00
Tax included. Shipping calculated at checkout.
Quantity

In Stock

Aromatherapy Roll-On Trio – Wellness Pouch
Aromatherapy Roll-On Trio – Wellness Pouch
Aromatherapy Roll-On Trio – Wellness Pouch
Aromatherapy Roll-On Trio – Wellness Pouch
Aromatherapy Roll-On Trio – Wellness Pouch
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Aromatherapy Roll-On Trio – Wellness Pouch

£25.00
£25.00
Tax included. Shipping calculated at checkout.

Your wellbeing essentials — anytime, anywhere.

Indulge in our 3-pack aromatherapy roll-on collection, featuring all three core blends: Relax, Rejuvenate, and Rehydrate — thoughtfully crafted to calm, uplift, and nourish the senses.

Perfectly packaged for travel in a handmade fabric pouch, this trio adds both charm and convenience, making self-care easy wherever you go.

Includes

  • Relax Roll-On – to soothe and unwind

  • Rejuvenate Roll-On – to restore and energise

  • Rehydrate Roll-On – to nourish and balance

Quantity

In Stock

In Purity We Trust

Our Partners

We’re on a mission to create what does not yet exist...

A true one-stop destination for elevated, sustainable living. At Power of Purity, we bring together the very best in clean beauty, wellness, home care, nutrition, supplements, ethical fashion, and more. Every brand featured on our platform is hand-selected for its integrity, efficacy, and alignment with our core values: sustainability, transparency, and care for both people and planet.

Welcome to Power of Purity

Founded by Jodie Kidd, our mission is to connect conscious consumers with trusted, high-integrity brands they can believe in. Born from a shared commitment to finding truly ethical, non-toxic, and eco-friendly products, we saw the need for a curated marketplace that celebrates brands built on honesty, quality, and sustainability.

Why?

For people. For children. For the planet. For the future.

Are you a brand creating products that align with conscious living?

We’d love to feature you. By joining our marketplace, you’ll become part of a community that values intentional choices and sustainable impact.

Together, we’re building more than a marketplace - we’re fuelling a movement where conscious decisions lay the foundation for a healthier world.

Join us from the beginning and help shape the Power of Purity.

Read more about us here

Partner With Power of Purity

Fill out the form to connect with us