Sustainable Apparel
Join our 2026 #SmallSwapBigImpact challenge
We believe real lasting change can happen through the small choices we make every day. Here are a few swap suggestions you can do right now to start your year of strong...
Sustainable Apparel
Body Rituals
Pure Home Care
Natural Home Fragrances
Home Living Essentials
Natural Oral Care
Skin Care
Mind & Body Support
– Jodie Kidd
Beautifully made pieces, perfect for giving or keeping.
Monthly Spotlight
Born from a simple love for beeswax wraps, Lou-bees was created to prove that eco-friendly can also be stylish. What began on a kitchen table has grown into a garden studio where every product is crafted with care, creativity, and sustainability in mind.
Lou-bees | The North Edit – Eco Kitchen Trio Pack
Beautiful, sustainable, and plastic-free – now in timeless William Morris designs
Upgrade your kitchen cleaning in style with our Eco Kitchen Trio Pack, featuring three eco-friendly essentials:
1. The Cotton Waffle Dish Cloth – highly absorbent and quick-drying, perfect for wiping and polishing.
2. EcoSpongz – a biodegradable, reusable sponge with a beautiful William Morris or striped linen fabric top.
3. EcoScrubz – organic linen waffle + cotton mesh scrubber, finished with a William Morris cotton underlay for a touch of elegance.
Choose from William Morris Strawberry Thief, Brother Rabbit, Daisy, or Striped Linen to bring charm and beauty to your everyday cleaning.
Designed by Lou-bees The North Edit – where calm living meets conscious choices.
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Monthly Spotlight
GinGingers is a small, family-run skincare brand from Yorkshire with a big heart. We care about the planet, our community, and creating products that truly work. Using cold-processed, up-cycled, and responsibly sourced ingredients, we craft simple, natural skincare that’s honest, effective, and full of integrity, because caring for your skin shouldn’t cost the earth.
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Our vinegar is traditionally fermented using a slow process, giving it an acidity of around 4%. It includes ‘The Mother’ — the cloudy, web-like strands full of beneficial enzymes, proteins, and good bacteria. This is a sign of purity and part of what makes this gel so unique.
Let’s Talk About the Smell
Yes — it smells of vinegar. That’s because it is real vinegar: raw, unfiltered, and complete with ‘The Mother’. We don’t mask it with heavy fragrance or alcohol. That said, the natural tea tree scent soon takes over, and the smell fades within minutes.
Reviews
“I use this product every day, morning and evening after washing and toning my face. It has added so much moisture to my skin and made old acne scars less visible.”
— N. McGlynn
“After only a week, the texture of my dry, scaly skin has improved considerably. Highly recommend!”
— G. Wilson
“My skin has never been this good! It’s lightweight and lasts ages. I’d recommend it to anyone.”
— S. Bucktrout
“After using this for just two days, I saw a real difference in my skin!”
— D. Wrigglesworth
“My wife used it for a month and says it’s unbelievable — 10 out of 10.”
— Mr. I. Reed
Our Values
We are a Cruelty Free brand — none of our products or ingredients are tested on animals.
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A true one-stop destination for elevated, sustainable living. At Power of Purity, we bring together the very best in clean beauty, wellness, home care, nutrition, supplements, ethical fashion, and more. Every brand featured on our platform is hand-selected for its integrity, efficacy, and alignment with our core values: sustainability, transparency, and care for both people and planet.
Founded by Jodie Kidd, our mission is to connect conscious consumers with trusted, high-integrity brands they can believe in. Born from a shared commitment to finding truly ethical, non-toxic, and eco-friendly products, we saw the need for a curated marketplace that celebrates brands built on honesty, quality, and sustainability.
For people. For children. For the planet. For the future.
In Purity We Trust
Skin Care + Body Rituals
Natural Home Fragrances
Natural Home Fragrances
Mind & Body Support
Natural Home Fragrances
Skin Care
Natural Oral Care
Natural Hair Care
Natural Oral Care
Pure Home Care
Skin Care + Body Rituals
Sustainable Clothing
Skin Care
Mind & Body Support
Natural Home Fragrances
Skin Care
Skin Care + Body Rituals
Skin Care + Body Rituals
Skin Care + Body Rituals
Skin Care + Body Rituals
Body Rituals
We’d love to feature you. By joining our marketplace, you’ll become part of a community that values intentional choices and sustainable impact.
Together, we’re building more than a marketplace - we’re fuelling a movement where conscious decisions lay the foundation for a healthier world.
Join us from the beginning and help shape the Power of Purity.
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